AFLW Premiership Coach Bec Goddard joins the Canberra Demons


Adelaide AFLW coach Bec Goddard will return home in 2018 after agreeing to join Canberra Demons as an assistant coach for the upcoming season.

Goddard, 39, has spent the past two years in Adelaide after transferring for work with the AFP.

In 2016, she worked as the Under-18 forwards coach for Woodville-West Torrens before landing the role as inaugural coach of the Crows, where she guided the side to a historic first premiership last year.

A former player, umpire and coach in Canberra – including an assistant role with Queanbeyan in the NEAFL – Goddard will assist playing-coach Kade Klemke as a youthful Demons look towards a maiden finals series in 2018.

With her ultimate goal to coach in the men’s AFL competition, Goddard said she was thrilled to land the opportunity at the Demons.

“When I knew I was coming back to Canberra after my transfer was up, I knew I wanted to coach football so Kade Klemke and I had a talk… and he asked me if I wanted the job,” she told

“It’s going to be so great. I want to be coaching in men’s footy – I ultimately want to coach in the AFL. It’s just exciting to be able to do something I love back home as well as work.

“The NEAFL is a great competition. It’s exciting now that there are more opportunities for women to coach if they are good enough for the job.”

Goddard hopes to relocate back to the ACT next month to join the Demons, who take on Southport in the season opener clash on Good Friday at Quenbeyan Oval next week.

While there are some more familiar faces within the competition – including NT Thunder coach and Crows AFLW assistant Andrew Hodges – Goddard said battle lines will certainly be drawn.

“Just a few weeks ago we were up in Darwin for our Crows game and he covered up all of his notes on his Thunder whiteboard because we’re now coaching against each other,” she laughed.

“I do have some pretty big supporters inside the NEAFL – but now we’ll be enemies.”

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